Do You Know Who Owns Analytics at Your Company?

At a corporate level, who has ultimate responsibility for analytics within your organization? The answers I most often get are “Nobody” or “I don’t know.” When I do get a name, it often differs depending on who I asked—a marketing executive points to one person, while finance identifies someone else. That isn’t good. How can analytics become a strategic, core component of an organization if there is no clear owner and leader for analytics at the corporate level?

As predictive analytics becomes more commonplace, companies are grappling with how to better organize and grow their analytics teams. Analytics requirements can span business units, database and analysis systems, and reporting hierarchies. Without someone in a position to navigate across that complex landscape, an organization will struggle to move beyond targeted analytics that addresses just one part of the business at a time. It is also impossible to maintain consistency and efficiency when independent…